We’re already au fait with eBay’s new Why to Buy feature, released this January, and they aren’t stopping there with their futuristic releases. They plan to roll out a series of augmented reality features that will make shopping and selling online easier, more fun and something that even Tomorrow’s World would be jealous of; with augmented reality.
Augmented reality (AR) is a live view of a real-world environment, enhanced by a computer. This is different from virtual reality, which is an artificial simulation of a real-life environment, produced by a computer.
eBay plans to use this technology to improve both the buying and selling experience on its online marketplace.
How eBay’s AR Might Work For Buyers
eBay has already demonstrated how this might work for buyers, in the new release of its eBay Fashion iPhone app. The new See It On feature, allows fashionistas to virtually try on sunglasses and clothes, through the use of AR. All the benefits of a physical changing room, without a limit on items or the need to get undressed. Result.
How eBay’s AR Might Work For Sellers
One suggestion of how AR features could benefit sellers is by helping you to choose the right packaging. Allowing sellers to virtually overlay an envelope or box over the item for sale, they will be able to accurately and correctly assign a parcel size and postage cost.
What Does This Mean For You?
Whether these features are gimmicky or will revolutionise the way people shop online, they are sure to improve buyer experience and with improved buyer experience, comes returning and loyal customers. eBay hopes these two new features will help to increase its 171 million buyers and 370 million app downloads.
Mulitple reasons to make sure that eBay is one of your multichannels.
Worried About Managing Too many Sales Channels?
Don’t be. Multichannel management software exists so you don’t have to worry. With the ability to link your shopping cart and sales channel(s) (Amazon, eBay and Etsy), as well simplifying order management, providing live inventory information and integrating your shipping and accountancy – multichannel management software takes away the hassle so that you can enjoy AR yourself.