Best eCommerce books for your Christmas list

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Best eCommerce books for your Christmas list

Post by Expandly on 10th December 2019

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You’re so busy fulfiling other people’s Christmas lists that you’ve probably not given yours a second thought. But with an opportunity to sit back and relax for at least a day over the festive period, you’ll want to ensure that these best eCommerce books are sitting in your stocking. 

 

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1. Shoe Dog by Phil Knight

In 1962, Phil Knight borrowed $50 from his father and began his mission to import high-quality, low-cost athletic shoes from Japan. Today, that business makes more than $30 per year. 

Find out how Phil Knight built Nike from scratch in his insightful memoir. 

 

2. Lost and Founder by Rand Fishkin

Pitched as the “painfully honest field guide to the startup world”, founder of Moz, Rand Fishkin, shares the highs and lows of what it’s really like to start a business. 

Learn from Fishkin’s mistakes and successes in this refreshingly accurate guide. 

 

3. The Lean Startup by Eric Ries

Most new businesses fail, but Eric Ries believes that most failures are preventable. The Lean Startup aims to change the way companies are built, and new products are launched, by learning what your customers really want. 

Join Eric Ries as he tests your vision and changes the way you think about innovation and entrepreneurship. 

 

4. The Everything Store by Brad Stone

Learn about the store that sells everything and how it came to be in this revelationary read about Amazon and founder Jess Bezos. 

Written by senior executive of global technology at Bloomberg News, Brad Stone, this book will have you informed and inspired by the story behind the name. 

 

5. Building a Story Brand by Miller Donald

If you’re struggling with growth, then Building a Story Brand is just for you. Providing readers with a new way to connect with customers, you’ll be able to help them understand the benefits of using your products to increase sales and improve your business. 

Author Donal Miller has helped more than 3,000 businesses to clarify their marketing messages and grow their companies. Be #3,001.

 

6. Creativity, Inc. by Ed Catmull

From the creator of Toy Story, Finding Nemo and Monsters, Inc., we bring you…Creativity, Inc. Ed Catmull helped to co-found Pixar back in 1986 and nine years later changed animation forever with the release of Toy Story. 

Today, Catmull is helping managers to lead their employees to new heights by creating and sustaining a creative culture. 

 

7. SEO 2019 by Adam Clarke

Google is constantly evolving, but this latest book on SEO is here to keep you ahead of your competitors. SEO 2019 walks you through SEO basics, along with the recent algorithm changes and how to use them to your advantage. 

Clarke has even included a bonus chapter on pay-per-click advertising – a stocking must. 

 

8. Launch by Jeff Walker

Launch is described as the secret formula for starting and growing an eCommerce business fast. Covering the basics of online marketing and the key to successful product launches, Walker talks you through building a business you love and living the life of your dreams. 

In the words of Walker, “this is how you start fast and change the future of your business and your life.”

 

9. Don’t Make me Think, Revisited by Steve Krug

Steve Krug’s revised edition of “Don’t Make Me Think” is the common sense approach to web and mobile usability – making it perfect for anyone running their own eCommerce store. 

This book focuses on creating clean and simple designs that make buying from you easy and intuitive. It’s also packed with UX examples, good and bad. 

 

10. Mindset by Dr Carol Dweck

Join world-renowned psychologist Dr Carol Dweck as she takes you a journey of growth using your mindset. During the book, Dweck explains the differences between a fixed and growth mindset and how you can use mindset to grow your business and your team. 

 

These are just a selection of the top eCommerce books for online sellers. Share your favourite reads over on our Twitter page. 

 

Best eCommerce books for online sellers

1. Shoe Dog, by Phil Knight

2. Lost and Founder by Rand Fishkin

3. The Lean Startup by Eric Ries

4. The Everything Store by Brad Stone

5. Building a Story Brand by Miller Donald

6. Creativity, Inc. by Ed Catmull

7. SEO 2019 by Adam Clarke

8. Launch by Jeff Walker

9. Don’t Make me Think, Revisited by Steve Krug

10. Mindset by Dr Carol Dweck