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VAT Registration
Understanding VAT is key to growing your e-commerce business globally.
Vat Registration
Understanding VAT is key to growing your e-commerce business globally.
Product and Label Compliance
UK & EU product compliance and labelling rules can be complex to navigate.
Extended Producer Responsibility (EPR)
EPR makes you responsible for products you make, import, or sell after they’re used.
3PL and Fulfillment Services
Our experts know efficient, reliable logistics are key to successfully scaling your brand.
End to End Software
Quickly sell and manage products across multiple online sales channels.
Product Listings
Create and manage product listings centrally
Order Management
Manage your orders from Amazon, eBay, Etsy, Wish
Inventory Management
Avoid overselling with Expandly's auto inventory systems
Shipping Management
Connect with your carrier to ship parcels globally and cost effectively
Integrations
Connect your marketplaces with your website’s shopping cart.
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- Explore
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Plan Your Expansion
Where To Expand First
Helping brands launch, localise and thrive in the UK & EU’s top markets
Resources
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- Partners
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Why Partner with us
Why stop at local success? Your Clients Have Nailed Their Domestic Market. Now It’s Time to Go Global.
You’ve helped your DTC clients thrive in their home market, now it’s time to unlock their sales in Europe, the UK, and the US.Why agencies choose Expandly
Why Account Management Agencies Choose Expandly to Power Client Growth in the UK & Europe
If your clients are ready to scale overseas, you want three things: More sales, New markets, Less hassle And you want to know they’re 100% compliant.Our Partners
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Italian VAT Rules for Non-EU Sellers
How Expandly Helps You Avoid the €50,000 Guarantee
Author: Expandly Team
Publish Date: 19 November 2025
Introduction
Italy introduced significant VAT changes in April 2025, and these updates directly impact non-EU sellers planning to enter the Italian ecommerce market. The most notable change is a new requirement: non-EU businesses must provide a €50,000 financial guarantee when applying for an Italian VAT number through a fiscal representative.
This article breaks down what the new rule means, why Italy has introduced it, and how Expandly can help you register for Italian VAT for a without needing to deposit €50,000. If you’re looking to sell in Italy, understanding these updates is essential for smooth expansion.
Table of contents:
What Is the Italian VAT €50,000 Guarantee?
Italy’s Implementing Regulation requires any non-EU / non-EEA seller working with an Italian fiscal representative to provide a €50,000 financial guarantee. This guarantee must stay active for at least 36 months and applies both to:
- new Italian VAT number applications
- existing non-EU businesses already listed in VIES
Sellers can provide the guarantee in one of three approved formats:
- a bank guarantee,
- an insurance-backed bond, or
- a deposit in Italian government bonds
These rules are now a standard part of applying for an Italian VAT number, making compliance essential for market access.
Want to explore EU VAT options? Learn more on our VAT Registration Services page.
Why the New Italian VAT Rules Matter
Italy introduced the €50,000 guarantee to strengthen its VAT enforcement framework and reduce fraud, particularly “carousel fraud.” This type of fraud causes significant losses for EU tax authorities, and Italy has taken proactive steps to prevent it.
By requesting a financial guarantee, the Italian Revenue Agency ensures that if a seller fails to meet VAT obligations, the state can recover unpaid VAT using the guarantee.
These changes reflect a wider movement across the EU to tighten VAT compliance, making it more important than ever for non-EU ecommerce businesses to register properly, file correctly, and meet all financial requirements.
How the Guarantee Requirement Works
For non-EU sellers, the €50,000 guarantee is now a required step in the VAT registration process. To apply for an Italian VAT number with a fiscal representative, you must submit the guarantee using the official template and format approved by the Italian Revenue Agency.
Once submitted, the guarantee:
- must be valid for 36 months,
- must not be revoked during this period, and
- must be accepted by the relevant Italian Revenue office.
This rule affects all non-EU ecommerce sellers targeting Italy, whether they’re opening new operations or continuing to trade with an existing VAT number via VIES.
Because depositing €50,000 is costly and restrictive, many sellers are searching for affordable alternatives – which is where Expandly steps in.
Common Risks and Mistakes to Avoid
- removal from the VIES database,
- losing their Italian VAT number, or
- potential disruption to selling and importing goods in Italy.
One of the most common mistakes sellers make is assuming the guarantee is optional – it isn’t. It is now a legal requirement for all non-EU ecommerce sellers working with an Italian fiscal representative.
Avoid compliance risks
How Expandly Helps You Avoid the €50,000 Bond at a Fraction of the Cost
Expandly has taken proactive steps to make compliance far more affordable for non-EU sellers. Instead of depositing €50,000, you can use our insurance-backed guarantee for as little as £2,000, which fulfils the exact requirements set out by the Italian Revenue Agency – but at a fraction of the cost.
Our solution enables you to:
- avoid locking away €50,000 of capital,
- meet the 36-month validity requirement,
- stay fully compliant with Italian VAT rules,
- remain or become VIES-registered,
- start selling in Italy sooner and with less financial stress.
This solution is specifically designed for non-EU sellers, as EU and UK sellers are exempt from the €50,000 guarantee requirement.
Explore all our compliance and expansion services here:
Conclusion
The new Italian VAT guarantee requirement may seem like a barrier for non-EU ecommerce sellers, but with the right support, it doesn’t need to hold you back. Expandly’s is one of the first to provide this insurance-backed solution which allows you to meet the €50,000 requirement easily, affordably, from as little as £2,000, without tying up your capital.
If you’re planning to sell in Italy or need help registering for Italian VAT, our team is here to guide you through every step.
Need help? Contact us today