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Sell in Europe Legally. Leave the VAT to Us.

VAT registration is a legal requirement to trade in the UK and EU. Not just to get on Amazon

To sell anywhere, to anyone, in any European market. It has to be in place before your first shipment arrives. We handle the whole thing — registration, filing, compliance — so you don’t have to think about it again.

What It Is and Why It Can't Wait

Miss this and your expansion stops before it starts.

Every country you sell into requires a local VAT number. Without one, your goods can be held at customs. Your marketplace accounts can be suspended. And every sale you’ve made without being registered is a compliance liability.

The process takes time. Some markets are straightforward. Others take months. The one thing every brand wishes they’d done differently is start earlier.

That’s where Expandly comes in. Our VAT team has registered 2,000+ brands across the UK and EU. We know every market, every authority and every requirement. You hand it over. We get it done.

2,000+ brands registered and trading across Europe with Expandly.

What We Take Off Your Plate

From first document to ongoing filing. All of it.

VAT registration isn’t a form you fill in once. It’s an ongoing obligation — different filing frequencies, different rates, different rules depending on where you’re selling and how you’re selling.
Expandly manages every step.

We handle: – Full registration in every target market, with all documentation managed through our portal – Ongoing VAT filing on your behalf, on whatever schedule each market requires – OSS and IOSS setup if you’re selling across multiple EU countries or shipping from outside the EU – Amazon Pan-EU VAT obligations — including the detail most brands miss: VAT is triggered the moment Amazon stores your stock in a new country, not when you make a sale – Proactive monitoring so nothing slips as your business grows

Italy note: Selling into Italy? There are additional compliance requirements for non-EU brands that affect the registration process. Talk to our team before building Italy into your timeline.

One Step in a Bigger Journey

VAT sorted. Now let's get you selling.

VAT registration is where expansion begins, not where it ends. Once you’re legally established in a market, the next steps are product compliance, labelling, EPR obligations, logistics and getting your products in front of European customers.

Expandly covers every one of those steps. Our Global Expansion Pathway — built across 17 years and 2,500+ brand expansions — takes you from your first VAT application to a fully operational European business. One platform, one team, one clear route to trading profitably in Europe.

Tiers and CTA

The right level of support for where you are

VAT registration is included in every Expandly plan. So is everything else you need to expand — compliance, logistics, fulfilment, marketplace setup and ongoing management. What differs across our tiers is how much expert support works alongside you.

Self-Serve — from £1,150/month Our platform, onboarding wizard and knowledgebase guide you through every step, with email support available when you need it. Everything you need to get established and trading in Europe. A good fit for brands at $1M–$5M ready to move at their own pace.

Guided — from £3,000/month A dedicated onboarding manager and success manager work through the entire setup with you. VAT, compliance, logistics, marketplace activation. Quarterly business reviews and an annual compliance audit keep you on track. Built for brands at $5M–$20M who want experienced hands at every step.

VIP — from £5,000/month A dedicated VIP consultant runs your expansion programme alongside you. Monthly business reviews, an annual site visit and a shipping plan built around your operation. For brands at $20M–$50M+ who want a true expansion partner.

All plans include a 36-month contract with UK, Netherlands and Germany as standard markets. Additional markets available from £200/month.

Important: Our pricing covers your entire European operation — VAT, compliance, logistics, platform and support. It is not a VAT-only service. If you’re comparing costs, make sure you’re comparing like for like.

Ready to get your VAT sorted?

The earlier you start, the more options you have. Whether you’re planning a launch six months from now or you needed to be registered yesterday, our team has seen it before and knows how to move quickly.