‘Multi’ usually means great things are on their way: Multipack, multibuy, multi-million-pound jackpot and multichannel selling. Multichannel selling is a great way for businesses to bring in extra traffic, customers and orders but for those on the edge of their multichannel revolution, the idea can be a tiny bit scary. We’re here to give you the 101 on multichannel selling – the good, the great, the ugly and the fix so that you can take the jump and increase your sales.

Read the rest of our guest blog on Multichannel Selling 101 – Everything You Wanted To Know But Was Afraid To Ask over at the App Institute.