Google’s Billions Fine Means that you should be Multichannel

The EU’s finding against Google‘s shopping comparison result practices shows why it is more important than ever to utilise multichannel selling.   An air-gulping €2.42 billion fine was ordered against Google this week for tweaking shopping comparison results so to give “prominent placing” to Google Shopping and not so prominent placing to rival companies. Although the EU is working hard to stamp out these practices, the take away is […]