The 9th Sellers Choice Awards have been announced and Expandly’s multichannel sales channel(s) have all come out on top. 

Sellers Choice

10,000 sellers participated in this year’s awards, which ranked online marketplaces, according to four key criteria:

1. Profitability

2. Customer service

3. Communication

4. Ease of use

The awards also took into account how likely sellers were to recommend the marketplace and additional comments made about what it’s really like selling on them – dishing the dirt.

2018 Marketplace Winners

Let’s get straight to the results:

In third place

Etsy took bronze, with sellers commenting on its ease of use and its profitability for sellers. Sellers particularly liked Etsy’s innovative approach to introducing new features – including the ‘guest checkout’ which was added last year – but were sometimes bothered by the amount of new-feature testing that took place.

Second place

Runner-up this year was eBay. They were commended for their profitability (gaining top spot) and jumped a whole place up from last year’s awards. Sellers loved how much easier the online marketplace had become to use but weren’t so happy with policies that overly favoured buyers.

And in first place

eCommerce giant Amazon took the top spot, with consistently high (although no top) scores in all four areas – maintaining its position from 2017. Sellers praised its traffic and sales but felt a very tight squeeze on margins.

Problem Areas

It wasn’t all roses, with Sellers Choice highlighting certain themes of dissatisfaction amongst sellers, including:

– Search result exposure

– Competiton with high-volume sellers

– Paid-for exposure/advertising

– Increased pressures to lower prices

Which One To Pick?

The Sellers Choice Awards are a great guide for those deciding which marketplace to run their eCommerce store from. Better yet, multichannel management software lets you easily sell from the top three marketplaces, from one central dashboard.


Why pick one, when you can have three?

Expandly is multichannel management software that allows you to manage your Amazon, eBay and Etsy accounts, alongside your own website, all from one central location.

Find out how with a demo



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