The Future Shopper: How to Prepare Your Online Store for Gen Z
The largest generation is coming into maturity. Is your online store & marketing strategy ready for Gen Z? The growth of online retail sales in the UK overtook that of the US by 27% last year, with 66% of UK commerce sales taking place online. This exponential growth was largely driven by the continued threat […]
How to Prepare for a Cookieless Future
As Google prepares to remove third-party cookies, how can retailers adapt to the changes? In February 2020, Google confirmed the news that many marketers had been dreading: in an effort to build a more private web, they were phasing out the use of third-party cookies on Chrome browsers by 2022. Plans to eradicate third-party cookies […]
5 Last-Minute Black Friday Tips You Can Implement Today!
With Black Friday weekend only 3 weeks away, there’s no doubt you’ve been busy over the last few months optimising your eCommerce strategy to ensure your online retail business is ready to boss this Black Friday. However, if you started out in September with the best of intentions but found the day-to-day has interfered […]
How to keep new Black Friday Cyber Monday customers coming back
Have you thought about how to turn your Black Friday traffic into regular customers? The BFCM period marks the beginning of the busiest time of the year for retailers; attracting more sales, new customers and lots of lovely pre-Christmas spending. Losing customers is a natural part of selling online, but it doesn’t have to be […]
Cross-Selling: Key Strategies to Improve Your Revenue
There’s no such thing as an unimportant sale. Every customer is crucial and, with the right strategies in place, they could end up being even more valuable than you expect. As an eCommerce retailer, it’s vital that you don’t take your eyes off the ball at any stage of the buying journey. According to Shopify, […]
The top eCommerce trends for 2022
A new year brings a whole host of new strategies for eCommerce retailers. Whether it’s technological developments, changes to the customer buying journey or new marketplaces to consider, the eCommerce world is constantly evolving. During the pandemic, shoppers changed how they purchased goods, with more than 150 million people making their first online purchase […]
Do shoppers want fast delivery? Find out in our article
Amazon, eBay, Shopify and even Etsy would all have you believe that fast delivery is the secret sauce of successful online selling. But is it? According to a recent survey by parcel data management platform, NetDespatch, just 3% of shoppers want same-day delivery, and only 29% want next-day. That leaves an overwhelming 62% of shoppers happy […]
Preparing your eCommerce store for Christmas By Expandly
Yes, it’s January, and yes, we mentioned the c-word. But don’t worry, we haven’t gone completely crazy. If you spent last month cursing your annual promise and failure to be ready for Christmas early, then this blog on preparing your eCommerce store for Christmas 2020 is just for you. “Well, that came around quickly.” You […]
Top eCommerce news sites you should follow in 2020
Things in eCommerce move fast. One minute Amazon is a bookstore and the next minute you’re shouting at Alexa to re-order paper towels. Keeping up can be challenging, but keeping up is crucial for long-term success. This week, we’re sharing our top eCommerce news sites for staying relevant and ahead of the game. Top eCommerce […]
Coronavirus and selling online: steps to protect your eCommerce sales
Do you know how to protect your eCommerce sales from the impact of coronavirus and selling online? While a nation being quarantined at home with only online shopping to get them through the coronavirus outbreak might sound great for your eCommerce sales, the reality could be significantly different. Insatiable demand, broken supply chains, increased turnaround […]
How to Use the Lockdown to Start Your Own eCommerce Business
While others are using the coronavirus lockdown to catch up on Netflix, finish off DIY and sort out “that” cupboard, this could be your opportunity to realise that dream of running your own eCommerce business and starting to sell online. At Expandly, we’ve seen an increase in enquiries for how to set up an eCommerce […]
The top eCommerce shipping and fulfilment strategies for Christmas
The big man in red is nearly here, but while you’ve been focusing on attracting his elves to your products and store, how much attention have you given your Christmas shipping and fulfilment strategy? Overselling and under-delivering are two of the biggest eCommerce blunders you can commit this festive season. They not only limit your […]