If Amazon Handmade wasn’t already Etsy’s nightmare before Christmas, it certainly is (Prime) now.

Amazon Handmade

Launched in 2015, Amazon Handmade offers Amazon customers access to hundreds of thousands of handcrafted gifts from small businesses and local Artisans.

Amazon Prime Now

Amazon Prime Now is the super-quick delivery service offered by Amazon to over 30 US-cities. Prime Customers can receive their online shopping within one hour (for a fee) to two hours (for free).


In time for the Christmas-rush, Amazon is now offering Prime Now delivery for Amazon Handmade products, meaning that customers in nine select US-cities can receive handmade products within a two-hour delivery frame, right up until Christmas Eve.

Good News for Amazon Handmade Sellers

This development is a further demonstration of Amazon’s commitment to small businesses, as well as its commitment to customer convenience; enabling you to provide that ‘Amazon service’ from your small business location.

Not So Great News For Etsy

Etsy sellers usually experience an increase in sales over the holiday season, with online shoppers looking for that personalised and unique gift for their loved one. Plus, with gift-wrapping options, free shipping and a gift-finding service all added to the online sales platform this year, big things were expected.

However, with Amazon’s new announcement, they may have just stolen Etsy’s thunder.

Who Will Win

We’ll have to wait until next year to see whether Amazon really did rain on Etsy’s parade, which is why multichannel selling is super important for you, in their fight for customers.

Expandly allows you to easily sell on both Amazon and Etsy (and eBay) as well as on your own website’s shopping cart. With integration only a few clicks away, allowing you to manage listings, orders, inventories, shipping and accounting from one central location, now is the perfect time to arrange your free demo:

About Expandly

Expandly is multichannel management software that is all about saving you time and effort.

From the moment you login in the morning to the moment you ship your orders, Expandly aims to reduce your workload. It is simple, easy to use and focussed on helping small eCommerce businesses go from home-office or unit to warehouse and beyond.

Book a Demo Today

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