Nike has taken the plunge to start selling its products directly on Amazon; following a distinct lack of presence on the e-retailer giant’s website.

A pilot scheme will see a limited selection of Nike merchandise being sold directly on Amazon, which, if developed into a larger relationship, is predicted to increase the sports brand’s revenue by over $200 million.

The fact that Nike wasn’t already on Amazon may come as a surprise but a shockingly large number of e-retailers are not multichannel selling and third parties are taking advantage of this; Nike was already one of Amazon’s top-selling brands, via other sellers.

Multi-channel selling will bring Nike huge benefits, including:

  • Brand protection;

  • Brand presentation;

  • Pricing and distribution control; and

  • Increased exposure to customers

And these benefits apply to all retailers – big and small – thanks to multichannel management software, making it easy to stock, sell and ship your products from one central location.

So if you are not already multi-channel selling, take a note of Nike – just do it. 

About Expandly

Expandly is multichannel management software that is all about saving you time and effort.

From the moment you login in the morning to the moment you ship your orders, Expandly aims to reduce your workload. It is simple, easy to use and focussed on helping small eCommerce businesses go from home-office or unit to warehouse and beyond.

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