You’ve set up your eBay store, researched the best products to sell, created your listings…now you need to get the word out there. eBay SEO tools help you to identify the keywords to get your listings to the top of the search results. And this week, we’re looking at the best.

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What is an eBay SEO tool

An eBay SEO tool takes the hard graft out of finding the right keywords for your eBay listing. It does this by analysing the relevance and competitiveness of keywords, helping you to identify the top search term spots to compete for. 

Why is eBay SEO important

Once upon a time, eBay’s search results were in order of the auctions ending soonest. Since then, a lot has changed, and eBay now automatically returns search results according to “best match”. 

ebay search wellies best match


(Source: eBay)

This makes eBay SEO crucial because:

? It helps eBay understand what you sell, to return you in relevant results;

? Being returned in relevant results increases the chances of a customer clicking your listings; and

? A customer clicking your listing improves your ability to convert. 

Why is an eBay SEO tool important

But, identifying the right keywords for your eBay listing isn’t as easy as it sounds. Take our above search, for example. The search term “wellies” returned 40,000 results – that’s a lot of listings to compete against for the top spot. 

“Pink glitter wellies”, on the other hand, returns only 162 results – a much easier search term to compete for. 

ebay search Pink glitter wellies


But “pink glitter wellies” might never be searched for on eBay – making claiming the top spot a little redundant.

eBay SEO tools help you to navigate all of these complexities and identify the perfect keywords for your listings. But which tools are the best?

The 4 best eBay SEO tools

We’ve narrowed down our favourite four eBay SEO tools. Find out more about each tool, the price and where to go to sign up below. 

1. Keyword Tool


Keyword Tool is an easy-to-use eBay SEO tool, giving you all of the insights you need. Pop in a search term and Keyword Tool will return a list of relevant, unique keywords along with information on the search volume and 12-month trends. You can also see the CPC and competition on Google Adwords. 

Price: From $69 per month. 

Free trial: 30-day money-back guarantee

2. TeraPeak

(Source: TeraPeak)

We’ve already featured TeraPeak in our guide to the top eBay product research tools, but guess what? They offer keyword insights too. TeraPeak’s extensive sales data helps you to identify the keywords that will influence your position in eBay’s search results. Specifically, you can:

? Look through search data to compare your keywords with your competitor’s.

? Use the Title Builder to create titles based on other active listings.

? Compare the sales performance of different keywords. 

Price: From $12 p/month (free to US Basic, Premium, Anchor, or Enterprise eBay Store holders.)

Click here for more information. 

3. SEO Review Tools

(Source: SEO Review Tools)

SEO Review Tools is a basic eBay SEO tool – simply enter a seed keyword, and SEO Review Tools will generate a list of suggested eBay keywords. The best part is that this tool is absolutely free to use, giving you initial ideas and insights. 

Price: Free.

Click here for more information. 

4. Google Keyword Planner

(Source: Google)

While not specific to eBay, Google’s keyword planner is a powerful tool for keyword research. Use your AdWords account to discover related keywords and see Google search volumes and trends.

Price: Free.

Click here for more information. 

eBay SEO – final thoughts

Perfecting your eBay SEO is crucial for topping the search results. These tools help you to identify the best keywords for your listing titles, descriptions and alt tags. Enjoy!



About Expandly

Expandly’s eBay multi-channel management software makes selling products on eBay and other sales channel(s) easy. Log in to one platform to manage listings, orders, shipping, stock, reporting and accounts – and then sit back and let your business grow. 



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