WooCommerce is one of the many online shopping carts that Expandly integrates with but less about us and more about them – who are WooCommerce, what do they do and how can they woo you?


WooCommerce is an eCommerce plugin, that provides you with an online shopping cart – allowing you to sell products (both physical and digital) from your website, as well as take bookings, subscriptions and memberships.

The Best Things In Life Are Three

Back in 2008, three WordPress lovers (Mark, Magnus and Adii) joined forces and began to sell WordPress themes, based on their strong belief in work-life balance (amen!), under the name WooThemes.

Based in three different countries, it wasn’t until 2009 that the three amigos met IRL but when they did, things really started to happen.

Launch Off

August 2011 saw the release of their 100th theme, closely followed by the launch of WooCommerce in September – a free e-commerce plugin. Aimed to help individuals and businesses turn their sites into professional, e-commerce stores they wanted to enable anyone to sell anything online and that they did:


Today, they powers more than 28% of all online stores and that’s with over 37,692,943 downloads. They’ve gone from a humble team of three to a strapping team of nearly 60 and in 2015 was welcomed into the Automattic family.

Best Bits

WooCommerce clearly has lots of fans and it’s not hard to see why:

 The basic version is F-R-E-E – Allowing entrepreneurs to start from humble beginnings

 It’s simple to install – Meaning that anyone can install it and get selling

 It’s open source – Allowing you to tailor it to your website and brand

 There are lots of extensions – Making it even more customisable to your needs

How to Install

Installing is just two clicks away from your WordPress dashboard. Under the plugins button, click Add Plugins, search for WooCommerce and then click Install Now. And, of course, they have a handy setup guide for you right here.

How to Link with Expandly

Linking your WooCommerce plugin with your Amazon, eBay and Etsy accounts is also super simple with Expandly. A few clicks from the Expandly dashboard and your listings, orders, inventory, shipping and reporting are synced across all four platforms. Detailed guidance here.

Thank you WooCommerce for wooing the eCommerce world!

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