Etsy is a global online marketplace. It provides you with a platform to list homemade and creative products, as a third party seller, and allows Etsy to process orders for you. Much like Amazon and eBay.
New York, New York
Whilst YouTube was uploading its first video, in 2005 Rob Kalin, Chris Maguire, and Haim Schoppik set out to create an online marketplace dedicated to craftsmen – all from the comfort of their Brooklyn apartment.
Fast forward two years and Etsy was busy making it’s 1 millionth sale and celebrating nearly 450,000 users.
Maguire and Schoppik left the company in 2008, whilst Kalin went on to hire Chad Dickerson and removed himself from the day-to-day. Kalin was eventually replaced by Dickerson in 2011, who began to expand the company’s global reach, as well as its values – allowing manufactured goods to be sold on the site in 2013.
Today, Etsy is a public company but still with the ethos to “keep commerce human“. The go-to marketplace for unique and creative products, they boast a community of 1.9m sellers, who connect with over 33.3m buyers looking for that special something from the 50m items for sale. Wow.
Etsy clearly has lots of fans and it’s not hard to see why:
– A low 3.5% commission
– Powerful selling tools including the Etsy App, promoted listings, social media integration and analytics
– A thriving community there to help you when you’re stuck and power your online sales
– Very impressive financials
How to join
Setting up to sell on Etsy is mere clicks away. Follow their online guide here to sign up, set your preferences, choose your name, stock, set up payment/billing and open your store.
How to link with Expandly
Linking your Etsy store with your Amazon and eBay accounts, and your own shopping cart is also super simple with Expandly. A few clicks from the Expandly dashboard and your listings, orders, inventory, shipping and reporting are synced across all four platforms. Detailed guidance here.
Thank you Etsy for allowing homemade sellers to bring home the bacon (or the bacon cross stitch!)
Expandly is multichannel management software that allows you to manage your Etsy account, alongside your other marketplaces and website, all from one central location.