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      Helping brands launch, localise and thrive in the UK & EU’s top markets

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Scaling into New Markets: How Expandly Helped Forthglade Reach German Consumers

Forthglade, a UK natural dog food brand with over 50 years of heritage, didn’t just sell products - they built trust with pet owners through honest, high-quality nutrition. From Devon to shelves in major UK retailers, their online success eventually led them to look beyond their home market.

But European expansion into the EU wasn’t straightforward. VAT rules, labelling, warehousing, animal product regulations like TRACES, and logistics all created complex hurdles that could have slowed growth.

With Expandly as their expansion partner, Forthglade:

  • Navigated EU product compliance – including label translations and regulatory checks – without stress.
  • Secured Responsible Person services so products met local standards.
  • Joined our EU warehousing and fulfilment solution in the Netherlands, improving logistics and safety compliance.
  • Overcame regulatory hurdles like animal product certification with local authority support.

Navigated EU product compliance

including label translations and regulatory checks – without stress.

Responsible Person

Secured Responsible Person services so products met local standards.  

EU warehousing and fulfilment

Joined our EU warehousing and fulfilment solution in the Netherlands, improving logistics and safety compliance.

Product Certification

Overcame regulatory hurdles like animal product certification with local authority support.

The result? Forthglade launched successfully on Amazon Germany, overcame early shipping and market education challenges, and set the foundation for sustainable, long-term growth.

Thousands of sellers have already launched into Europe using Expandly – faster and with fewer headaches.

Galen MacDougall

Teeccino

Our International Amazon expansion partners, Expandly are great folks who made the daunting process much simpler to take on than past companies we tried to work with. We are now selling in 9 countries across the EU and UK.

Daniel Rios-Perez

Forthglade

We didn’t really know what we were doing. VAT, labelling, warehousing, logistics, it was a bit of a minefield. Then we partnered with Expandly which has been instrumental in this journey, providing the infrastructure, expertise, and flexibility needed to scale internationally.

Expand Beyond Your Market – Unlock New Growth

You’ve built a strong brand in the UK or EU.
Now take it further, reach customers in new Amazon marketplaces across Europe, the UK, and the US.

Why expand?

  • Tap into millions of new shoppers
  • Benefit from less competition than your current market
  • Enjoy higher average order values
  • Many sellers generate £40,000–£150,000+ in extra sales in their first year

You focus on growth. Expandly handles the admin that gets you there.

The Usual Problem (The part no one tells you)

Most sellers start expansion by contacting tax providers.

Then discover they also need:

  • Product and label compliance
  • EPR/packaging responsibility registration
  • Help with shipping and selecting the right fulfilment partner


Suddenly, you’re coordinating different companies, repeating documents, chasing replies, and dealing with missed filings.

It’s not that expansion is difficult. It’s that expansion is disjointed.

The Expandly Experience

With Expandly, everything is handled under one roof.

One partner. One plan. One easy-to-use platform. One point of contact.

What Expandly handles for you:

  • VAT registration and filings
  • Product & label compliance
  • EPR, responsible person services
  • Warehousing and fulfilment
  • Amazon marketplace onboarding

Your expansion becomes simple. Predictable. Smooth.

How it Works

Expansion Call
Tell us where you want to sell. We build your personalised launch plan.

Setup & Compliance
All registrations and requirements are completed for you – VAT, EPR, Responsible Person services, product compliance checks, fulfillment and shipping coordination.

Launch & Sell

You can go live across Amazon, Ebay, Shopify, OnBuy and more in UK & Europe, without managing multiple contracts or timelines.

Most sellers launch within 2-3 months.

Ready to expand without juggling multiple tax firms, compliance consultants and logistics providers?

One partner. Zero hassle. Huge opportunity.

Get started with Expandly today