- Solutions
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A single easy subscription that manages all your international e-commerce trade
One-stop-expansion-shop
Expandly Expansion platform is more than software, it’s your complete expansion command centre, backed by a team of experts in VAT, compliance, and logistics.
Vat Registration
Understanding VAT is key to growing your e-commerce business globally.
Product and Label Compliance
UK & EU product compliance and labelling rules can be complex to navigate.
Extended Producer Responsibility (EPR)
EPR makes you responsible for products you make, import, or sell after they’re used.
3PL and Fulfillment Services
Our experts know efficient, reliable logistics are key to successfully scaling your brand.
End to End Software
Quickly sell and manage products across multiple online sales channels.
Product Listings
Create and manage product listings centrally
Order Management
Manage your orders from Amazon, eBay, Etsy, Wish
Inventory Management
Avoid overselling with Expandly's auto inventory systems
Shipping Management
Connect with your carrier to ship parcels globally and cost effectively
Integrations
Connect your marketplaces with your website’s shopping cart.
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- Industries
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Global Expansion Pathway GEP©
Successful international expansion starts with informed decisions. Expandly’s Global Expansion Pathway (GEP©) is designed to help brands expand strategically, cost-effectively, and with reduced risk.
Baby Equipment & Nursery Products
Take your baby brand global - safely, efficiently, and with confidence
Toys & Games
Expand your ecommerce toy brand globally - safely and confidently
Health Food Supplements & Vitamins
Take your e-commerce wellness brand global - safely and efficiently
Beauty, Haircare & Cosmetics
Expand your ecommerce beauty brand internationally; easily and reliably
Pet Foods & Pet Products
Take your ecommerce pet brand global - scale fast, reliably and safely
Consumer Electronics Global Expansion
Compliance, VAT & 3PL fulfilment built for ecommerce electronics brands
Household & Garden Products Global Expansion
Scale your ecommerce home and garden brand internationally - compliantly and with control
Apparel & Fashion Accessories
Scale your fashion brand internationally - compliantly, efficiently, and at pace
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- Explore
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Plan Your Expansion
Where To Expand First
Helping brands launch, localise and thrive in the UK & EU’s top markets
Global Expansion Pathway (GEP©)
Successful international expansion starts with informed decisions.
Expansion Videos
Plan your global expansion with expert led videos and strategies.
FAQ's
Ask Andy Anything
A place where our eCommerce Guru, Andy Hooper, gets to answer all your questions.
Events
Upcoming Events
Discover expert-led sessions, workshops, and opportunities to connect and grow.
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- Partners
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Why Partner with us
Why stop at local success? Your Clients Have Nailed Their Domestic Market. Now It’s Time to Go Global.
You’ve helped your DTC clients thrive in their home market, now it’s time to unlock their sales in Europe, the UK, and the US.
Why agencies choose Expandly
Why Account Management Agencies Choose Expandly to Power Client Growth in the UK & Europe
If your clients are ready to scale overseas, you want three things: More sales, New markets, Less hassle And you want to know they’re 100% compliant.
-
-
-
- Solutions
-
-
-
A single easy subscription that manages all your international e-commerce trade
One-stop-expansion-shop
Expandly Expansion platform is more than software, it’s your complete expansion command centre, backed by a team of experts in VAT, compliance, and logistics.
Vat Registration
Understanding VAT is key to growing your e-commerce business globally.
Product and Label Compliance
UK & EU product compliance and labelling rules can be complex to navigate.
Extended Producer Responsibility (EPR)
EPR makes you responsible for products you make, import, or sell after they’re used.
3PL and Fulfillment Services
Our experts know efficient, reliable logistics are key to successfully scaling your brand.
End to End Software
Quickly sell and manage products across multiple online sales channels.
Product Listings
Create and manage product listings centrally
Order Management
Manage your orders from Amazon, eBay, Etsy, Wish
Inventory Management
Avoid overselling with Expandly's auto inventory systems
Shipping Management
Connect with your carrier to ship parcels globally and cost effectively
Integrations
Connect your marketplaces with your website’s shopping cart.
-
-
-
- Industries
-
-
-
Global Expansion Pathway GEP©
Successful international expansion starts with informed decisions. Expandly’s Global Expansion Pathway (GEP©) is designed to help brands expand strategically, cost-effectively, and with reduced risk.
Baby Equipment & Nursery Products
Take your baby brand global - safely, efficiently, and with confidence
Toys & Games
Expand your ecommerce toy brand globally - safely and confidently
Health Food Supplements & Vitamins
Take your e-commerce wellness brand global - safely and efficiently
Beauty, Haircare & Cosmetics
Expand your ecommerce beauty brand internationally; easily and reliably
Pet Foods & Pet Products
Take your ecommerce pet brand global - scale fast, reliably and safely
Consumer Electronics Global Expansion
Compliance, VAT & 3PL fulfilment built for ecommerce electronics brands
Household & Garden Products Global Expansion
Scale your ecommerce home and garden brand internationally - compliantly and with control
Apparel & Fashion Accessories
Scale your fashion brand internationally - compliantly, efficiently, and at pace
-
-
-
- Explore
-
Plan Your Expansion
Where To Expand First
Helping brands launch, localise and thrive in the UK & EU’s top markets
Global Expansion Pathway (GEP©)
Successful international expansion starts with informed decisions.
Expansion Videos
Plan your global expansion with expert led videos and strategies.
FAQ's
Ask Andy Anything
A place where our eCommerce Guru, Andy Hooper, gets to answer all your questions.
Events
Upcoming Events
Discover expert-led sessions, workshops, and opportunities to connect and grow.
-
- Partners
-
-
-
Why Partner with us
Why stop at local success? Your Clients Have Nailed Their Domestic Market. Now It’s Time to Go Global.
You’ve helped your DTC clients thrive in their home market, now it’s time to unlock their sales in Europe, the UK, and the US.Why agencies choose Expandly
Why Account Management Agencies Choose Expandly to Power Client Growth in the UK & Europe
If your clients are ready to scale overseas, you want three things: More sales, New markets, Less hassle And you want to know they’re 100% compliant.
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UK Furniture Fire Safety Regulations Are Changing
What Ecommerce Sellers Must Know in 2025
If you sell furniture or soft furnishings online in the UK, there’s a major regulatory update you need to be aware of.
The Furniture and Furnishings (Fire) (Safety) (Amendment) Regulations 2025 come into force on 30 October 2025, and they bring some important changes that could affect your product listings, labelling, and compliance responsibilities.
Let’s break it down in plain English; what’s changing, what you need to do, and how Expandly can help you stay compliant and competitive.
What Are the Furniture and Furnishings Fire Safety Regulations?
These regulations were first introduced in 1988 to reduce the risk of fire-related deaths and injuries caused by flammable materials in upholstered furniture. They apply to items like:
- Sofas and armchairs
- Cushions and pillows
- Mattresses and divans
- Bean bags and nursery furniture
The 2025 amendment updates these rules to reflect modern materials, manufacturing practices, and consumer needs.
What’s Changing in 2025?
- Children’s Products: Narrower Scope
Certain baby and children’s products like carry cots, prams, playpens, and highchairs are now excluded from the regulations. This means:- You no longer need to meet fire resistance standards for these items.
- You can simplify your product testing and certification process.
- Display Labels: No Longer Required
Previously, furniture had to carry a permanent display label showing fire safety compliance. This requirement has been removed. However:- You still need to ensure your products meet the fire resistance standards.
- You must keep documentation to prove compliance if asked by Trading Standards.
- Longer Enforcement Window
The time limit for legal action against non-compliant sellers has been extended from 6 months to 12 months. This gives regulators more time to investigate and enforce the rules; so staying compliant is more important than ever.
What Ecommerce Sellers Should Do Now
If you sell furniture online, whether on your own site or through marketplaces like Amazon, eBay, or Etsy, here’s your action plan:
Audit Your Product Range
- Identify which products are still in scope.
- Remove or relabel items that no longer require fire safety certification.
Update Your Listings
- Remove outdated fire safety labels or claims.
- Clearly state compliance for in-scope items.
Talk to Your Suppliers
- Make sure your manufacturers are aware of the new rules.
- Request updated compliance documentation.
Keep Records
- Maintain evidence of compliance (e.g. test reports, supplier declarations).
- Be ready to show this if requested by authorities.
How Expandly Can Help
Navigating product compliance, especially across multiple sales channels and countries, can be a lot to manage. That’s where Expandly comes in.
We’re your all-in-one ecommerce expansion partner, offering expert support in:
- Product Compliance: Stay up to date with UK and international regulations.
- Tax & VAT: Simplify cross-border tax with automated tools and expert advice.
- Logistics: Streamline your fulfilment and shipping operations.
- Multi-Channel Selling: Manage listings, inventory, and orders across Amazon, eBay, Etsy, Shopify, and more; all from one dashboard.
Speak to a Compliance Expert Today
Don’t let regulations slow your growth. Whether you’re launching new products or scaling internationally, Expandly’s compliance experts are here to help you stay safe, legal, and profitable.
Visit Expandly.com to book a free consultation.
Stay compliant. Stay competitive. Expand with confidence.