- Solutions
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A single easy subscription that manages all your international e-commerce trade
One-stop-expansion-shop
Expandly Expansion platform is more than software, it’s your complete expansion command centre, backed by a team of experts in VAT, compliance, and logistics.
Vat Registration
Understanding VAT is key to growing your e-commerce business globally.
Product and Label Compliance
UK & EU product compliance and labelling rules can be complex to navigate.
Extended Producer Responsibility (EPR)
EPR makes you responsible for products you make, import, or sell after they’re used.
3PL and Fulfillment Services
Our experts know efficient, reliable logistics are key to successfully scaling your brand.
End to End Software
Quickly sell and manage products across multiple online sales channels.
Product Listings
Create and manage product listings centrally
Order Management
Manage your orders from Amazon, eBay, Etsy, Wish
Inventory Management
Avoid overselling with Expandly's auto inventory systems
Shipping Management
Connect with your carrier to ship parcels globally and cost effectively
Integrations
Connect your marketplaces with your website’s shopping cart.
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- Industries
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Global Expansion Pathway GEP©
Successful international expansion starts with informed decisions. Expandly’s Global Expansion Pathway (GEP©) is designed to help brands expand strategically, cost-effectively, and with reduced risk.
Baby Equipment & Nursery Products
Take your baby brand global - safely, efficiently, and with confidence
Toys & Games
Expand your ecommerce toy brand globally - safely and confidently
Health Food Supplements & Vitamins
Take your e-commerce wellness brand global - safely and efficiently
Beauty, Haircare & Cosmetics
Expand your ecommerce beauty brand internationally; easily and reliably
Pet Foods & Pet Products
Take your ecommerce pet brand global - scale fast, reliably and safely
Consumer Electronics Global Expansion
Compliance, VAT & 3PL fulfilment built for ecommerce electronics brands
Household & Garden Products Global Expansion
Scale your ecommerce home and garden brand internationally - compliantly and with control
Apparel & Fashion Accessories
Scale your fashion brand internationally - compliantly, efficiently, and at pace
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- Explore
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Plan Your Expansion
Where To Expand First
Helping brands launch, localise and thrive in the UK & EU’s top markets
Global Expansion Pathway (GEP©)
Successful international expansion starts with informed decisions.
Expansion Videos
Plan your global expansion with expert led videos and strategies.
FAQ's
Ask Andy Anything
A place where our eCommerce Guru, Andy Hooper, gets to answer all your questions.
Events
Upcoming Events
Discover expert-led sessions, workshops, and opportunities to connect and grow.
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- Partners
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Why Partner with us
Why stop at local success? Your Clients Have Nailed Their Domestic Market. Now It’s Time to Go Global.
You’ve helped your DTC clients thrive in their home market, now it’s time to unlock their sales in Europe, the UK, and the US.
Why agencies choose Expandly
Why Account Management Agencies Choose Expandly to Power Client Growth in the UK & Europe
If your clients are ready to scale overseas, you want three things: More sales, New markets, Less hassle And you want to know they’re 100% compliant.
-
-
-
- Solutions
-
-
-
A single easy subscription that manages all your international e-commerce trade
One-stop-expansion-shop
Expandly Expansion platform is more than software, it’s your complete expansion command centre, backed by a team of experts in VAT, compliance, and logistics.
Vat Registration
Understanding VAT is key to growing your e-commerce business globally.
Product and Label Compliance
UK & EU product compliance and labelling rules can be complex to navigate.
Extended Producer Responsibility (EPR)
EPR makes you responsible for products you make, import, or sell after they’re used.
3PL and Fulfillment Services
Our experts know efficient, reliable logistics are key to successfully scaling your brand.
End to End Software
Quickly sell and manage products across multiple online sales channels.
Product Listings
Create and manage product listings centrally
Order Management
Manage your orders from Amazon, eBay, Etsy, Wish
Inventory Management
Avoid overselling with Expandly's auto inventory systems
Shipping Management
Connect with your carrier to ship parcels globally and cost effectively
Integrations
Connect your marketplaces with your website’s shopping cart.
-
-
-
- Industries
-
-
-
Global Expansion Pathway GEP©
Successful international expansion starts with informed decisions. Expandly’s Global Expansion Pathway (GEP©) is designed to help brands expand strategically, cost-effectively, and with reduced risk.
Baby Equipment & Nursery Products
Take your baby brand global - safely, efficiently, and with confidence
Toys & Games
Expand your ecommerce toy brand globally - safely and confidently
Health Food Supplements & Vitamins
Take your e-commerce wellness brand global - safely and efficiently
Beauty, Haircare & Cosmetics
Expand your ecommerce beauty brand internationally; easily and reliably
Pet Foods & Pet Products
Take your ecommerce pet brand global - scale fast, reliably and safely
Consumer Electronics Global Expansion
Compliance, VAT & 3PL fulfilment built for ecommerce electronics brands
Household & Garden Products Global Expansion
Scale your ecommerce home and garden brand internationally - compliantly and with control
Apparel & Fashion Accessories
Scale your fashion brand internationally - compliantly, efficiently, and at pace
-
-
-
- Explore
-
Plan Your Expansion
Where To Expand First
Helping brands launch, localise and thrive in the UK & EU’s top markets
Global Expansion Pathway (GEP©)
Successful international expansion starts with informed decisions.
Expansion Videos
Plan your global expansion with expert led videos and strategies.
FAQ's
Ask Andy Anything
A place where our eCommerce Guru, Andy Hooper, gets to answer all your questions.
Events
Upcoming Events
Discover expert-led sessions, workshops, and opportunities to connect and grow.
-
- Partners
-
-
-
Why Partner with us
Why stop at local success? Your Clients Have Nailed Their Domestic Market. Now It’s Time to Go Global.
You’ve helped your DTC clients thrive in their home market, now it’s time to unlock their sales in Europe, the UK, and the US.Why agencies choose Expandly
Why Account Management Agencies Choose Expandly to Power Client Growth in the UK & Europe
If your clients are ready to scale overseas, you want three things: More sales, New markets, Less hassle And you want to know they’re 100% compliant.
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Germany - Your #1 Launch Market in Europe
Why start with Germany:
Germany is Europe’s biggest online market and one of the easiest to scale in once VAT and EPR are complete. Translation is straightforward, logistics are efficient, and consumers value reliability and quality.
Market Snapshot
- Market size: €80B+, forecast growth 7% CAGR to 2029
- Amazon.de dominates, but Otto and Zalando are strong locals
- Online shopper penetration approx. 77% of population
Consumer Habits
- Value trust, quality, and accurate product info
- Prefer invoice (“Rechnung”) and PayPal payments
- Expect fast, trackable delivery and clear returns
- Strong sustainability mindset; recyclable packaging preferred
Category Insights
- Health Supplements: Normal EU ingredient regulations apply, and registrations are very quick; label must include dosage & health disclaimers, other instructions for use in German.
- Beauty/Cosmetics: EU Cosmetics Reg. 1223/2009 applies; need EU Responsible Person and Product Information File (PIF).
- Toys: CE mark + EN71 safety tests mandatory.
- Electronics: WEEE registration for Extended Producer Responsibility (EPR) & CE and WEEE marking required.
- Basic Goods: Simpler compliance, but still packaging/EPR obligations, packaging waste laws apply.
Compliance Summary
- VAT: Approximately 12 weeks to register. Run EPR in parallel to save time.
- EPR (VerpackG): Register with LUCID; dual system membership required.
- WEEE: Required for electronics.
- Labelling: Certain translations are required but not the whole label.
- EUDR: Traceable sourcing for wood, palm, rubber, soy, cocoa, etc.
Launch tip: Germany should be your first EU market as it’s mature, efficient, and Amazon-focused.