With Easter having just hopped on by, a string of Bank Holidays on the horizon and a Royal Wedding nearing the alter, we thought now was the perfect time to look at ‘retail moments’ and how, as an eCommerce seller, you can use them to your advantage.
What Are Retail Moments?
Retail moments are excuses to sell. Opportunities throughout the year for you to increase sales, marketing and customers.
When Are Retail Moments?
eBay has created a handy little guide here but generally, there are split into three categories:
From Christmas and Easter to Mother’s/Father’s Day and Valentine’s Day – these annual holidays can create a huge amount of hype and a huge amount of sales.
Linked to the changing of the seasons, events such as back to school and stepping into spring, create a need for new products and spike an interest in purchasing them.
Popping up here, there and everywhere, these are opportunities linked to a sudden hype. For example, World Book Day, a new movie release or even the latest iPhone.
How To Take Advantage Of Retail Moments
Plan for them
Be aware of them and build them into your sales and marketing strategies.
Buy in for them
Ensure that you have the products and stock related to the retail moments you want to promote. Run reports on what sold well last year, in order to anticipate interest and sales this year.
Email campaigns, special offers, advertisements, social media – remind your customers of upcoming retail moments, create a buzz and showcase what you have to offer them.
Cater for them
Tailor your website and collections so that customers can easily shop for the specific retail moment.
Marketplaces such as Amazon, eBay and Etsy love retail moments and spend a lot of time, and budget, promoting them. For example, eBay will be promoting the following in 2018:
New Year-New You, Super Bowl, Valentine’s Day, March Madness, St. Patrick’s Day, Easter, Mother’s Day, Graduation, Memorial Day, Father’s Day, Fourth of July, Back to School/College, Labor Day, World Series, Halloween, and Winter holidays.
Take advantage of this by selling on multiple sales channel(s), as well as your own website.
Retail moments usually signal a time to stop, have fun and celebrating with family and friends. Don’t forget to take part yourself and make it even easier to do so, with multichannel management software. Relieving you of the time and stress pressures of selling on multiple sales channel, multichannel software, such as Expandly, creates a central hub to manage and automate your sales channel(s).
Expandly is multichannel management software that allows you to manage your Etsy account, alongside your other marketplaces and website, all from one central location.