Register
|
Login

    • Plan Your Expansion

      countries

      Where To Expand First

      Helping brands launch, localise and thrive in the UK & EU’s top markets

      expansion-globale

      Global Expansion Pathway (GEP©)

      Successful international expansion starts with informed decisions.

      expert-tips

      Expansion Videos

      Plan your global expansion with expert led videos and strategies.

      Resources

      FAQ's

      Ask-Andy-Anything

      Ask Andy Anything

      A place where our eCommerce Guru, Andy Hooper, gets to answer all your questions.

      Events

      upcoming events

      Upcoming Events

      Discover expert-led sessions, workshops, and opportunities to connect and grow.

  • Expandly3PL
  • Prices
  • Book Demo
  • Contact

Teeccino's International Expansion Journey

Galen MacDougall, CRO, Teeccino Herbal Coffees and Tea

Caffeine-Free Bliss in Every Brew

Teeccino is America’s number one coffee alternative. In its 30th year and based in Santa Barbara, California, Teeccino is a pioneer in the herbal tea and herbal coffee industry.

Inspired by Caroline MacDougall, following a dream about creating a caffeine-free cappuccino called Teeccino, the company was born.

Caroline, who has a rich history of developing herbal teas for top companies like Celestial Seasonings, Yogi Tea, and Republic of Tea, leads the way in caffeine-free herbal brews with Teeccino. Their unique products, made from roasted ingredients like carob, chicory, and dandelion root, cater to a growing market of individuals looking to enjoy tasty, full-bodied, cups of comfort.

“Our products brew, taste, and look like coffee but are completely caffeine-free.”

Galen MacDougall,
CRO, Teeccino

Crafting Delicious Taste
Experiences for New Customers

As appreciation of Teeccino has increased from older adults to younger millennials, the company looked to expand its market reach.

Galen outlines their sales strategy, “As an omni-channel brand, Teeccino sells through stores, distributor channels, direct wholesale, and directly to consumers via our website and Amazon, where we have seen significant growth.”

Teeccino is already established in the US, Canada, Australia, and Mexico. Now, the company is targeting opportunities in the health-conscious markets of the UK and EU.

Expansion Challenges Across Borders

vat-icon
Setting Up VAT Registrations

Managing Multiple Amazon Seller Accounts

international-regulations

Tackling International Regulations

Customs-icon

Customs

Shipping

teeccino products banner

Country Compliance with
a Trusted Partner

Expandly’s compliance experts reviewed the product ingredients, and package labeling to ensure they met with regulatory standards of each target market.

“The reliability of Expandly to respond to emails and stay on top of each project along the way has been very satisfactory and the team have been really hands on, from onboarding to compliance.”

“There have been a few complications and hold ups completing VAT for Germany and Spain, as we are at the mercy of the tax authorities and things have taken a little longer than expected.”

While waiting it was decided to get all the packaging design with the correct language completed for as much of the EU as possible. The UK was a priority focus, followed by Italy and France, and now packaging has been completed for Poland, the Netherlands and Sweden.

Galen added, “We are now selling in 9 countries across the EU and UK. The plan is to support our Amazon growth with further advertising and to grow the brand not just online, but also in stores.”

The Expandly platform’s user-friendly interface and comprehensive services streamlined the entire process, allowing Teeccino to focus on what they do best – creating exceptional herbal brews.

“It was really refreshing to work with Teeccino. From a compliance perspective they applied the learnings and made the changes successfully first time. They were well coordinated with dedicated resource and this significantly helped both parties bring down the compliance journey time.”

Chris Rolfe,
Head of Compliance, Expandly

A Healthy Future for Teeccino

The journey with Expandly has been transformative for Teeccino. From a kitchen experiment inspired by a dream to a thriving international brand, the company has come a long way.

Galen reflects on the growth, “I’ve watched the company grow since it was a kitchen experiment after my mom’s dream in the mid-90s. It’s been an amazing journey to see it flourish over the years.”

Looking ahead, Teeccino aims to expand its presence in brick-and-mortar stores across the UK and EU. The first step was achieving compliance and registrations for the e-commerce market, which Expandly facilitated seamlessly. Now, they are looking to bring their products to physical stores.

“We aim to build our partnership with Expandly to utilize their logistics for the brick-and-mortar side of the business, not just e-commerce,” he adds.

Despite the inevitable red tape and slower-than-expected progress with some VAT registrations, Galen remains optimistic. The company anticipates significant growth from opening additional Amazon marketplaces, “Opening additional marketplaces on Amazon was an eye-opener for us. We anticipate 10-20% growth just from international markets,” he notes.

“With Expandly’s continued support, Teeccino is well-positioned to achieve its ambitious growth targets and bring our unique herbal brews to a global audience.”

Teeccino’s phased approach to product launches, starting with their top-selling teas and plans to introduce herbal coffee grinds, reflects their strategic expansion efforts. The company is committed to offering new drinking experiences and catering to the evolving tastes of consumers.

“Consumers are looking for new taste experiences and alternatives to traditional beverages. Teeccino fills that cup perfectly,” Galen concludes.

“With Expandly’s continued support, Teeccino is well-positioned to achieve its ambitious growth targets and bring our unique herbal brews to a global audience.”

Speak to an Expert

Click here to download PDF