- Solutions
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A single easy subscription that manages all your international e-commerce trade
One-stop-expansion-shop
Expandly Expansion platform is more than software, it’s your complete expansion command centre, backed by a team of experts in VAT, compliance, and logistics.
Vat Registration
Understanding VAT is key to growing your e-commerce business globally.
Product and Label Compliance
UK & EU product compliance and labelling rules can be complex to navigate.
Extended Producer Responsibility (EPR)
EPR makes you responsible for products you make, import, or sell after they’re used.
3PL and Fulfillment Services
Our experts know efficient, reliable logistics are key to successfully scaling your brand.
End to End Software
Quickly sell and manage products across multiple online sales channels.
Product Listings
Create and manage product listings centrally
Order Management
Manage your orders from Amazon, eBay, Etsy, Wish
Inventory Management
Avoid overselling with Expandly's auto inventory systems
Shipping Management
Connect with your carrier to ship parcels globally and cost effectively
Integrations
Connect your marketplaces with your website’s shopping cart.
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- Industries
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Global Expansion Pathway GEP©
Successful international expansion starts with informed decisions. Expandly’s Global Expansion Pathway (GEP©) is designed to help brands expand strategically, cost-effectively, and with reduced risk.
Baby Equipment & Nursery Products
Take your baby brand global - safely, efficiently, and with confidence
Toys & Games
Expand your ecommerce toy brand globally - safely and confidently
Health Food Supplements & Vitamins
Take your e-commerce wellness brand global - safely and efficiently
Beauty, Haircare & Cosmetics
Expand your ecommerce beauty brand internationally; easily and reliably
Pet Foods & Pet Products
Take your ecommerce pet brand global - scale fast, reliably and safely
Consumer Electronics Global Expansion
Compliance, VAT & 3PL fulfilment built for ecommerce electronics brands
Household & Garden Products Global Expansion
Scale your ecommerce home and garden brand internationally - compliantly and with control
Apparel & Fashion Accessories
Scale your fashion brand internationally - compliantly, efficiently, and at pace
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- Explore
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Plan Your Expansion
Where To Expand First
Helping brands launch, localise and thrive in the UK & EU’s top markets
Global Expansion Pathway (GEP©)
Successful international expansion starts with informed decisions.
Expansion Videos
Plan your global expansion with expert led videos and strategies.
FAQ's
Ask Andy Anything
A place where our eCommerce Guru, Andy Hooper, gets to answer all your questions.
Events
Upcoming Events
Discover expert-led sessions, workshops, and opportunities to connect and grow.
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- Partners
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Why Partner with us
Why stop at local success? Your Clients Have Nailed Their Domestic Market. Now It’s Time to Go Global.
You’ve helped your DTC clients thrive in their home market, now it’s time to unlock their sales in Europe, the UK, and the US.
Why agencies choose Expandly
Why Account Management Agencies Choose Expandly to Power Client Growth in the UK & Europe
If your clients are ready to scale overseas, you want three things: More sales, New markets, Less hassle And you want to know they’re 100% compliant.
-
-
-
- Solutions
-
-
-
A single easy subscription that manages all your international e-commerce trade
One-stop-expansion-shop
Expandly Expansion platform is more than software, it’s your complete expansion command centre, backed by a team of experts in VAT, compliance, and logistics.
Vat Registration
Understanding VAT is key to growing your e-commerce business globally.
Product and Label Compliance
UK & EU product compliance and labelling rules can be complex to navigate.
Extended Producer Responsibility (EPR)
EPR makes you responsible for products you make, import, or sell after they’re used.
3PL and Fulfillment Services
Our experts know efficient, reliable logistics are key to successfully scaling your brand.
End to End Software
Quickly sell and manage products across multiple online sales channels.
Product Listings
Create and manage product listings centrally
Order Management
Manage your orders from Amazon, eBay, Etsy, Wish
Inventory Management
Avoid overselling with Expandly's auto inventory systems
Shipping Management
Connect with your carrier to ship parcels globally and cost effectively
Integrations
Connect your marketplaces with your website’s shopping cart.
-
-
-
- Industries
-
-
-
Global Expansion Pathway GEP©
Successful international expansion starts with informed decisions. Expandly’s Global Expansion Pathway (GEP©) is designed to help brands expand strategically, cost-effectively, and with reduced risk.
Baby Equipment & Nursery Products
Take your baby brand global - safely, efficiently, and with confidence
Toys & Games
Expand your ecommerce toy brand globally - safely and confidently
Health Food Supplements & Vitamins
Take your e-commerce wellness brand global - safely and efficiently
Beauty, Haircare & Cosmetics
Expand your ecommerce beauty brand internationally; easily and reliably
Pet Foods & Pet Products
Take your ecommerce pet brand global - scale fast, reliably and safely
Consumer Electronics Global Expansion
Compliance, VAT & 3PL fulfilment built for ecommerce electronics brands
Household & Garden Products Global Expansion
Scale your ecommerce home and garden brand internationally - compliantly and with control
Apparel & Fashion Accessories
Scale your fashion brand internationally - compliantly, efficiently, and at pace
-
-
-
- Explore
-
Plan Your Expansion
Where To Expand First
Helping brands launch, localise and thrive in the UK & EU’s top markets
Global Expansion Pathway (GEP©)
Successful international expansion starts with informed decisions.
Expansion Videos
Plan your global expansion with expert led videos and strategies.
FAQ's
Ask Andy Anything
A place where our eCommerce Guru, Andy Hooper, gets to answer all your questions.
Events
Upcoming Events
Discover expert-led sessions, workshops, and opportunities to connect and grow.
-
- Partners
-
-
-
Why Partner with us
Why stop at local success? Your Clients Have Nailed Their Domestic Market. Now It’s Time to Go Global.
You’ve helped your DTC clients thrive in their home market, now it’s time to unlock their sales in Europe, the UK, and the US.Why agencies choose Expandly
Why Account Management Agencies Choose Expandly to Power Client Growth in the UK & Europe
If your clients are ready to scale overseas, you want three things: More sales, New markets, Less hassle And you want to know they’re 100% compliant.
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-
-
Wood & Textiles
What You Need to Know About Compliance When Expanding into the UK and Europe
Expanding your product range into new markets is exciting, but it comes with responsibilities. If you’re selling wood or textile products in the UK or Europe, compliance isn’t just a box to tick, it’s a way to protect your brand, your customers, and the planet.
This blog breaks down what you need to know in simple terms, from ethical sourcing to labelling, testing, and regulatory standards. Whether you’re in fashion, furniture, toys, or home goods, this guide is for you.
What Is a Textile, and Why Does It Matter?
When expanding into new countries, you need to know:
- Where the textile comes from
- What it’s made of
- How it’s sourced
Ethical Sourcing: A Must-Have, not a Nice-to-Have
European and UK regulations are strict when it comes to sustainability and ethical sourcing. For example: wood products must not contribute to deforestation.
Animal-derived textiles (like suede, leather, or fur) must be traceable – what animal is it from? Was it farmed ethically?
Consumers and regulators want to know:
- Is the wood FSC-certified? (That’s the Forest Stewardship Council, which promotes responsible forestry)
- Is the leather legitimately sourced and not from endangered species?
- Can you prove the origin of your materials?
But don’t worry, the team at Expandly can help you gather the right documentation, whether it’s licensing, manufacturing records, or supplier declarations, so you can show your products are responsibly made.
Labelling & Warnings: One Fabric, Many Rules
Labelling isn’t one-size-fits-all. The same textile used in a sofa, and a skirt will require different warnings and labels.
For example: A sofa fabric may need fire safety warnings, whereas a skirt made from the same fabric may need care instructions and fibre composition labels.
The same goes for wood: A wooden jigsaw puzzle for children must meet toy safety standards, whereas a wooden shelf may need structural warnings or installation guidance.
In the UK and EU, fabric labels must:
- Show fibre content (e.g., “100% Cotton”)
- Identify animal-derived parts (e.g., leather, fur)
- Be in the local language of the country where it’s sold 2
Our compliance expert Chris and his team can help you get this right, so you avoid costly mistakes and stay compliant across borders.
Testing Standards: ASTM vs BSEN
If you’re already selling in the US, you might be familiar with ASTM testing standards.
But here’s the catch: ASTM isn’t always recognised in the UK or EU.
Instead, Europe uses BSEN and ISO standards, which may require re-testing of your products. The good news? It’s not complicated or expensive. Most tests are valid for several years, and Expandly can guide you through the process quickly.
Testing ensures your products are:
- Safe
- Durable
- Fit for purpose
Compliance Is Easier Than You Think
Expanding into the UK and Europe doesn’t have to be overwhelming. With the right support, you can:
- Sell ethically sourced products
- Meet labelling and safety standards
- Navigate testing requirements
- Build trust with customers and regulators
At Expandly, we’ve helped over 2,000 brands across industries – cosmetics, pet products, toys, electronics, fashion, and more – to expand globally with confidence.
Whether you’re selling DTC, B2B, or FBM, we’re your complete compliance partner.